KLEF$
MUSIC VENTURES
Every Artist a Startup
JAYCE
Jayce’s music is an original synthesis between a sad boi ethos expressed in heart wrenching vocals overlaying cinematic musical arrangements, all filtered through a non-binary gender identity (they/them). Jayce got their start singing in school musicals, when they attracted the attention of a music teacher who guided their formal vocal training. Upon emerging unscathed from a teenage identity crisis, Jayce embarked on a journey of self-discovery that took them across four continents and led them to a newfound love for foreign cultures, to the point of becoming fluent in Mandarin. Currently in LA, Jayce’s main focus is completing their first album, experimenting with unique sound designs and lyrical landscapes advocating on behalf of all those who feel unwanted and unheard.
Alt-Pop, Synth-Pop
DANI VEXXX
With hard-hitting, salacious lyrics, Dani VeXXX mixes her East Coast roots with a West Coast vibe. A New England native born to two immigrant Jamaicans, Dani was raised between Queens and the Pocono mountains. While her boisterous lyrics might make you think otherwise, she consistently felt displaced, on a quest for a creative home where she could... finally fit in. A backstage audition for dance turned into choreography, then turned into songwriting, and she finally found her passion, and most importantly – her voice. We all love and hate things about ourselves, but Dani takes the things she loves and hates about herself and turns them into art that could make you laugh and cry and definitely blush. Listening to her lyrics should come with a disclaimer – Not For The Weak of Heart.
Pop Rap, Hip Hop
B ZARO
B Zaro is a LA-based rapper, singer/songwriter of Black and Korean descent. After losing his father early on, B Zaro’s teenage years were marked by a sense of alienation and bouts of depression. He enlisted in the US Navy and was deployed to Okinawa where his passion for rap deepened. After releasing his first mixtape on SoundCloud, he performed shows across the island. Upon leaving the Navy, he moved to LA, where he recorded a full album that blends multiple genres in an idiosyncratic manner. By mixing the screamo accents of punk with the rage-filled rap delivery reminiscent of Fort Minor and MG-Kelly, B Zaro creates bizarre mashups of lyrical intrigue and raw emotion.
Rage, Hip Hop, Trap
CAM STEW
Multi-instrumentalist Cam Stew hails from a flyover state famous for its endless rows of corn. After playing the trumpet in the middle school’s jazz band, at the age of sixteen, he discovered the instrument that would change his life: the electric guitar. Later on, he became proficient playing bass, keyboard, ukulele, harmonica, and the tambourine. Cam’s version of Alt-Rock ‘n Roll can be best described as therapy sessions masked by upbeat rhythms and layered instrumentals. He has written a full concept album containing songs of introspective defiance, mental illness, as well as social commentary, interwoven to narrate the journey of a young adult through the wasteland of his sanity.
Alt-Rock, Americana